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08.08.2005
Polar and Adidas teaming up?
It looks as if Polar and Adidas are working together on some new products. A new website shows a kind of teaser movie, which makes the impression that a new footpod is being build into a pair of Adidas shoes, and that the WearLink device is in some way integrated to the clothes. It also looks as if a new "running computer" is in the pipeline. Interesting to see what comes out of it. A smaller and coded footpad could be great. Also, I expect most marketing divisions would love the ideas of marketing "intelligent clothes". :-)
Update: Oh, there is actually a press release from Polar being a little more specific about the new products in "Project Fusion":
"Included in the project are the adidas adiStar Fusion range of apparel (t-shirts, long sleeve shirts, bras, women's tops), the adidas adiStar Fusion shoe, Polar's s3 Stride Sensor, The Polar WearLink transmitter, and The Polar RS800 Running Computer."
Posted by janus at 08.08.2005 10:58